Our female designer has been feeling that existing outdoor manufacturers are always focused on more function than fashion. As a result, most of them sell small size of men’s basic styles for women as well. Besides she also felt that Yoga clothing are focused on more basic than fashionable. Therefore she has never satisfied with it.

Due to reasons like this, we set up the brand 「FAYERIE」 which is focused on to make more stylish & attractive items for the women who makes much account of personality and look for her own creative lifestyle. To put it concretely, while keeping basic function, we design to image Elegant ,Chic and vivid as important keywords. Since 「FAYERIE」 has meaning of Magic by Fairy, we chose it as it matches perfectly to make women much shine by magical items.